UMC3 Summit Lightning Round
The UMC3 Summit Lightning Round is a time-limited, slide-limited presentation session that will highlight new, innovative practices in marketing and communications. Each Lightning Round presentation will consist of 5 slides in 5 minutes.
5 Slides to 🔥(Fire) Content
Vanessa Cook, Associate Director of Strategic Communication, University Outreach
Take a quick jog through apps and tools to produce better social content on the fly including: video apps, digital graphic apps, photo apps, tools and attachments, and everything else.
Empowering Student Athletes as Brand Ambassadors
Kyle Campbell, Associate Athletics Director for Communications, Ole Miss Athletics
Student-athletes are some of the most recognizable individuals in a university community and their social media accounts can be loud voices. Learn about how Ole Miss Athletics is providing student-athletes the content to strengthen their personal brand while also broadening the reach of Ole Miss.
Social Media Accessibility (When You Know Better, You Do Better)
Sophie Wolf, Digital Media Manager, Mississippi Institutions of Higher Learning
Shut your eyes for a moment. Now, try to read the poster in front of you. This is what it is like for the visually impaired when screen readers scan the graphics you post on social media without alt-text. Learn about best practices to make your communications accessible to everyone.
Google Analytics 101: 5 Key Metrics for MarCom Pros
Rod Guajardo, Associate Director of Strategic Communications, University Marketing & Communications
Google Analytics is one of the best (and free!) tools available for marketing and communications professionals to measure the success of their work and better understand audiences. Although Google Analytics has endless features that can make it seem overwhelming, the platform has many “out of the box” metrics that can help provide a high-level understanding of how your audience interacts with your content and websites. Discover five key metric points that will take your work to the next level.
1 day, 8 hours, and 48 minutes of GIVING!
Maura Langhart, Director of Annual Giving, University Development
Hear about how University Development, the campus unit responsible for fundraising, launched the inaugural Ole Miss Giving Day in April. Supported by the social media team in UM Marketing & Communications and communications professionals across campus, the majority of event communications occurred through social media and 86 volunteer ambassadors. The result? The University received 1,053 gifts totaling $542,990 from alumni and friends in 30 states and the District of Columbia.
5 Minutes to Your Favorite Student Worker Ever
Vanessa Cook, Associate Director of Strategic Communication, University Outreach
What you do as a mentor/supervisor before you hire a student is what makes or breaks their (and your program’s) success. Learn quick tips to plan for winning with student workers.