The University of Mississippi

UM C3 Summit

2024 Agenda

2024 C3 Summit Agenda

Tuesday, Jan. 9, 2024
Jackson Avenue Center

Agenda

8:00 a.m. – Check-in

8:30 a.m. – Opening Remarks
Noel Wilkin, Provost
Jim Zook, Chief Marketing and Communications Officer

8:45 a.m. – Let’s Get Social Panel Session
This panel session features top-notch social media managers who will unravel the secrets behind their success. Get ready for insights, trends and inspiration to elevate your online presence.

9:45 a.m. – Lightning Rounds 1 & 2

10:00 a.m. – Opening Keynote: Building Your Personal Brand
Yolett McPhee-McCuin, Head Coach, Ole Miss Women’s Basketball

10:45 a.m. – Break

11:00 a.m. – Marketing in the Gen Z Era Panel Session
Join us for a current snapshot of the market followed by a panel discussion featuring Ole Miss students who will share their unique insights on effective ways to market to Gen Z. Learn firsthand what resonates with a key demographic, from authenticity to brand innovation.

11:45 a.m. – Lightning Rounds 3 & 4

Noon – Lunch

12:30 p.m. – Awards Ceremony/Break

1:15 p.m. – Breakout Sessions

2:05 p.m. – Breakout Sessions

2:50 p.m. – Break

3:00 p.m. – Lightning Rounds 5 & 6

3:15 p.m. – Closing Keynote: The Landscape of Higher Education
Terry Flannery, Executive Vice President and Chief Operating Officers, Council for Advancement and Support of Education

4:00 p.m. – Closing Remarks, Survey, Feedback, Prizes

4:30 p.m. – Adjourn

 

Breakout Sessions

  • This Presentation Wasn’t Generated by AI – But It Could Have Been
    University Marketing & Communications staff give an overview of AI and its implications for communicators on campus. Through expert tips and an interactive exercise in prompt writing, participants will leave the session feeling confident about best practices for AI implementation.
  • The Magnolia State of News
    Mississippi journalists will share their insights on the current state of journalism and offer constructive feedback on story ideas to help you craft compelling narratives that resonate.
  • Photo & Video Skills
    • Session description to come
  • Smart Brevity: Creating More Impactful Communications by Saying More With Less
    Based on the book Smart Brevity, co-authored by the Axios founders, this interactive workshop will empower communications professionals to think more strategically about crafting their messages across all platforms and to put the needs of their audiences first. Learning the art of brevity, whether you’re writing emails, speeches, stories presentations, tweets, or posts can will create memorability and meaning, leading others to respond to your calls-to-action. You will learn the principles of Smart Brevity (in a nutshell) and then put them into practice in real time. The workshop is based on the Smart Brevity premise: “Brevity is confidence. Length is fear.”
  • Words Matter: The Power of Inclusive Language
    How can universities and higher education professionals remain cognizant of the needs of the ever-changing and increasingly diverse audiences they serve? In this session, you’ll learn the history and nuances of inclusive language and how you can better implement it every day to create a more equitable campus environment. Through learning sessions surrounding trends like AI and “Smart Brevity” communications, trivia and interactive activities, you will leave this session feeling better equipped to speak inclusively.