The University of Mississippi

UM C3 Summit

2019 C3 Summit Agenda

Wednesday, August 14, 2019
The Inn at Ole Miss

Agenda

8:00 a.m. – Check-in/Breakfast 
Menu: pastries, bagels, muffins, scones, fruit, coffee, water

8:30 a.m. – Opening Remarks
Jim Zook, Chief Marketing and Communications Officer
The University of Mississippi
Welcome
Noel Wilkin, Provost and Executive Vice Chancellor for Academic Affairs
The University of Mississippi

8:45 a.m. – The Truth About Generation Z
Bill Faust, Senior Partner and Chief Strategy Officer
Ologie

9:45 a.m. – Beyond Events & News Releases: Content Creation for Social Media
Krista Berend, Director of Social Media
Texas A&M University

10:30 a.m. – Break

10:45 p.m. – Media Panel
Moderator: Rod Guajardo
Desare Frazier, Radio Reporter, Mississippi Public Broadcasting
Craig Ford, Anchor and Assistant News Director, WTVA 9 News Tupelo
Allie Herrera, Reporter, WMC Action News 5 Memphis
Elizabeth Walters, Executive Editor, Northeast Mississippi Daily Journal

11:45 a.m. – Lunch Buffet 
Menu: chicken (fried or grilled), garden salad, southern style green beans, 5 cheese mac, yeast rolls, peach cobbler, water, sweet tea, unsweetened tea, lemonade
We will make every attempt to accommodate dietary restrictions. Please contact Ryan Whittington, rmwhitti@olemiss.edu, by August 5 with any food allergies and/or dietary restrictions.

12:15 p.m. – Keynote Address
Natashia Gregoire, Managing Director of Communications, Culture & Change Management
FedEx Freight

12:45 p.m. – Communicator Awards
Emcee: Andrew Abernathy
Ole Miss Communicator of the Year
Excellence in Storytelling Award
Excellence in Collaborations & Partnerships Award
Excellence in Design Award

1:05 p.m. – Break

1:15 p.m. – Social Media Panel
Moderator: Webb Lewis
Pat Warner, Director of PR and External Affairs of Waffle Records, Waffle House, Inc.
Teresa Daniel, Senior Communications Specialist (Social Media), FedEx
Krista Berend, Director of Social Media, Texas A&M

2:15 p.m. – Lightning Round Presentations
Moderator: Ryan Whittington

3:00 p.m. – Break

3:15 p.m. – Channeling Hemingway: Write Drunk, Edit Sober
Jim Beaugez, APR, Marketing Specialist
C Spire

4:15 p.m. – Concluding remarks