The University of Mississippi

UM C3 Summit

2024 Speakers

Keynote Speakers

Teresa Flannery

Teresa (Terry) Flannery is Executive Vice President and Chief Operating Officer. In this role, she directs the divisions of Education; Membership, Marketing and Communications; Data, Research and Technology; and Strategic Partnerships. Terry is a strategic, innovative, and collaborative higher education leader with more than 35 years of experience in a wide range of functions, including advancement, admissions and enrollment management, and student affairs. She has worked at large, medium, and small institutions, both public and private.

One of the leading university marketing professionals in the world and recognized in 2018 as “International Brand Master,” Flannery has led some of the most successful brand campaigns in all of higher education. She is also a consultant, speaker, and author of How to Market A University: Building Value in a Competitive Environment, a new book published by the Johns Hopkins University Press in their series for higher education. In cooperation with several leading higher education marketing agencies, Flannery launched an asynchronous master course based on the book.

Before coming to CASE, Flannery held the chief marketing officer role at three institutions, as Interim Vice President for Marketing and Communication at Stony Brook University, as Vice President of Communication at American University, and as Assistant Vice President at the University of Maryland.

Flannery maintains an appointment as a Policy Fellow at American University’s Center for University Excellence. She has been a fellow in the Academy for Innovative Higher Education Leadership and served for a decade on the CASE Board of Trustees, including as Chair.

Flannery holds a BA in English (American Literature) and a Master’s and Ph.D. in Education (College Student Personnel), all from the University of Maryland.

Yolett McPhee-McCuin

A native of the Bahamas, in her six years as head of the Ole Miss women’s basketball program, head coach Yolett McPhee-McCuin, also known as Coach Yo, has returned the program to national prominence.

During the 2022-23, Coach Yo led Ole Miss to its second straight NCAA Tournament appearance for the first time since the 2004 & 2005 seasons, and its 19th NCAA Tournament appearance, advancing to its 11th Sweet 16 in program history. Under her guidance, Ole Miss reached the 20-win mark in back-to-back seasons for the first time since 1993-94 & 1994-95. 

Coach Yo has also led Ole Miss to the number 11th ranking in the country to start the 2023-24 season. 

Along with her on-court success, Coach Yo has impacted every community in which she has coached, emphasizing an importance on community engagement both through service and via dialogue with fans and supporters. 

A noted philanthropist, Coach Yo through her non-profit foundation, “No Ceilings with Coach Yo,” has been an advocate for child development through education and athletics with an emphasis on teaching, developing and inspiring through character-building and leadership.

Coach Yo and her husband, Kelly McCuin, have two daughters: Yasmine and Yuri.

Panelists / Session Speakers / Presenters

  • Noel Wilkin, Provost and Executive Vice Chancellor for Academic Affairs (Speaker)
  • Jim Zook, Chief Marketing & Communications Officer (Speaker)
  • Breck Jones, Public Information Officer, Oxford Police Department (Panelist)
  • Paul Katool, Deputy Director of Public Affairs, Mississippi Department of Transportation (Panelist)
  • Hanna Teevan, Digital Content Manager, Visit Oxford (Panelist)
  • Ryan Augustine, Ole Miss Class of 2026 (Panelist)
  • Sarah Nash, Ole Miss Class of 2025 (Panelist)
  • Hudson Thompson, Ole Miss Class of 2025 (Panelist)
  • Erin Prince, Ole Miss Class of 2024 (Panelist)
  • Mark Konradi, Executive Editor, Clarion Ledger (Panelist)
  • Michael McEwen, Reporter, Mississippi Public Broadcasting (Panelist)
  • Daniella Oropeza, Anchor, WTVA (Panelist)
  • Lyndy Berryhill, Executive Editor, Stone County Enterprise (Panelist)
  • Amanda Bradshaw, School of Journalism and New Media, University of Mississippi (Speaker)
  • Sri Chattopadhyay, Photographer, University of Mississippi (Speaker)
  • Sam McGlone, Producer/Director, University of Mississippi (Speaker)
  • Traci Messier, Jackson Spalding (Speaker)
  • Sarah Marshall, Jackson Spalding (Speaker)
  • Logan Curtis, Enrollment Management, University of Mississippi (Lightning Round Presenter)
  • Evan Sinclair, Manager of Business Development, Ole Miss Sports Properties (Lightning Round Presenter)
  • Meagan Bennett, University of Alabama (Lightning Round Presenter)
  • Maura Langhart, Development, University of Mississippi (Lightning Round Presenter)
  • Annabelle Harris, College of Liberal Arts, University of Mississippi (Lightning Round Presenter)
  • Webb Lewis (Moderator)
  • Jacob Batte (Moderator)
  • Madeline Crowe (Moderator)
  • AI Breakout Session Team:
    Jacob Batte, Director of News and Media Relations
    Andrew Freiman, Web Content Coordinator
    Emma Gaddy, Digital Content Specialist
    Erin Garrett, Communications Specialist (Lead Presenter and Moderator)
    Stefanie Goodwiller, Manager of Design Services
    Emily Howorth, Communications Specialist
    Cole Russell, Graphic Designer IV
    Patrick Smith, Web Content Coordinator
    Benita Whitehorn, Assistant Director of Brand Creative Services